Honesty & Humility

Measure the leadership qualities that build trust. This assessment evaluates sincerity, fairness, greed avoidance, and modesty—the foundations of ethical, authentic leadership.

What It Measures

Honesty & Humility captures four interrelated qualities that research consistently links to ethical leadership and organizational trust:

Sincerity

Genuine in relationships, avoids manipulation

Fairness

Principled decision-making, avoids favoritism

Greed Avoidance

Not driven by status or material gain

Modesty

Does not seek special treatment or attention

Who Uses This

  • Executive coaches: Explore values-based leadership and ethical decision-making
  • Leadership development: Build trust and authenticity into leadership programs
  • Organizational culture: Establish baseline measures of ethical leadership climate
  • Self-awareness: Understand how your values show up in your leadership style

The Science

  • Research shows honesty and humility predict ethical behavior, counterproductive work behavior, and leadership trust
  • Paired comparison format for forced-choice measurement
  • Percentile scoring against working adult norms

Common Questions

What does the Honesty & Humility assessment measure?

It measures four qualities linked to ethical leadership: sincerity, fairness, greed avoidance, and modesty. Research shows these qualities predict trustworthy leadership and ethical workplace behavior.

How is Honesty & Humility used in leadership development?

Coaches and leadership programs use this assessment to help leaders understand how their values show up in their leadership style, build trust with teams, and develop more authentic leadership practices.

Ready to Get Started?

Add Honesty & Humility to your leadership development toolkit.

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