Communication Insight
Understand your communication style through the Johari Window framework. This assessment measures how openly you share information (Exposure) and how actively you seek input from others (Feedback Seeking), plus how your style adapts across organizational hierarchy.
The Johari Window
Developed by psychologists Joseph Luft and Harry Ingham, the Johari Window maps communication effectiveness across four quadrants:
Others
Others
The goal: expand your Arena (open communication area) through balanced Exposure and Feedback Seeking.
How It Works
Communication Insight can be used as a self-assessment or as a multi-rater assessment. In self-assessment mode, the leader evaluates their own communication patterns. In multi-rater mode, the leader also invites up to 5 observers—direct reports, peers, or supervisors—to share their perception of the leader's communication style. Comparing self and observer ratings reveals blind spots and hidden strengths in how you communicate across the organization.
4 Communication Styles
Type A: Reserved
Low Exposure, Low Feedback. Minimal sharing and inquiry. Large Unknown region.
Type B: Inquiring
Low Exposure, High Feedback. Seeks perspectives but shares little. Large Facade.
Type C: Assertive
High Exposure, Low Feedback. Shares freely but doesn't seek input. Large Blind Spot.
Type D: Open
High Exposure, High Feedback. Balanced sharing and inquiry. Large Arena (optimal).
Power Sensitivity
A unique feature of Communication Insight: it measures how your communication style shifts across organizational hierarchy.
- Upward adaptation: How your style changes when communicating with superiors
- Downward adaptation: How your style changes with direct reports (managers only)
- Pattern classification: Consistent, Hierarchically Sensitive, Upward Guarded, Democratically Open, or Inverted
Understanding power sensitivity helps leaders build psychological safety and authentic communication at all levels.
Bilingual: English & Spanish
Communication Insight is fully bilingual (English/Spanish), including all items, instructions, reports, and email communications. This makes it ideal for organizations with multilingual workforces.
Role-Adaptive Design
The assessment adapts based on the respondent's role:
- Individual contributors: 26-30 items, 10-12 minutes (upward/lateral adaptation only)
- Managers/Leaders: 30-34 items, 12-15 minutes (includes downward adaptation measurement)
Common Questions
What is the Johari Window framework?
The Johari Window, developed by psychologists Joseph Luft and Harry Ingham, maps communication effectiveness across four quadrants based on what is known/unknown to self and others. It reveals blind spots and hidden areas in communication.
What does Communication Insight measure?
The assessment measures two key dimensions: Exposure (how openly you share information with others) and Feedback Seeking (how actively you solicit input from others). It also includes a Power Sensitivity analysis showing how communication style shifts across organizational hierarchy.
Is Communication Insight available in Spanish?
Yes. Communication Insight is fully bilingual, available in both English and Spanish, making it suitable for diverse and multilingual workplaces.
How is Communication Insight used for teams?
Teams use Communication Insight to map each member's communication style, identify patterns that help or hinder collaboration, and develop strategies for more effective team communication. It is especially useful in team building workshops.
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