Communication Insight
Understand your communication style through the Johari Window framework. This assessment measures how openly you share information (Exposure) and how actively you seek input from others (Feedback Seeking), plus how your style adapts across organizational hierarchy.
The Johari Window
Developed by psychologists Joseph Luft and Harry Ingham, the Johari Window maps communication effectiveness across four quadrants:
Others
Others
Your results show how large your Arena (open communication area) is today and which behaviors would widen it.
How It Works
Communication Insight can be used as a self-assessment or as a multi-rater assessment. In self-assessment mode, the leader evaluates their own communication patterns. In multi-rater mode, the leader also invites up to 5 observers—direct reports, peers, or supervisors—to share their perception of the leader's communication style. Comparing self and observer ratings reveals blind spots and hidden strengths in how you communicate across the organization.
4 Communication Styles
Type A: Reserved
Lower Exposure, lower Feedback Seeking. Shares views selectively and asks less often. Large Unknown region.
Type B: Inquiring
Lower Exposure, higher Feedback Seeking. Asks readily and shares less. Large Facade.
Type C: Assertive
Higher Exposure, lower Feedback Seeking. Shares freely and asks less often. Large Blind Spot.
Type D: Open
Higher Exposure, higher Feedback Seeking. Shares and asks readily. Large Arena.
Styles split at the 50th percentile on each behavior. Exposure and Feedback Seeking are scored independently, so any combination can occur, and every style has strengths and watch-fors.
Power Sensitivity
A unique feature of Communication Insight: it measures how your communication style shifts across organizational hierarchy.
- Upward adaptation: How your style changes when communicating with superiors
- Downward adaptation: How your style changes with direct reports (managers only)
- Pattern classification: Consistent, Hierarchically Sensitive, Upward Guarded, Democratically Open, or Inverted
Understanding power sensitivity helps leaders build psychological safety and authentic communication at all levels.
Bilingual: English & Spanish
Every Communication Insight item and instruction is available in English and Spanish, so each person takes the survey in the language they prefer. Reports are delivered in English. This makes it a good fit for organizations with multilingual workforces.
Role-Adaptive Design
The assessment adapts based on the respondent's role:
- Individual contributors: 46 items, about 20 minutes (upward/lateral adaptation only)
- Managers/Leaders: 50 items, about 20 minutes (includes downward adaptation measurement)
Common Questions
What is the Johari Window framework?
The Johari Window, developed by psychologists Joseph Luft and Harry Ingham, maps communication effectiveness across four quadrants based on what is known/unknown to self and others. It reveals blind spots and hidden areas in communication.
What does Communication Insight measure?
It measures four behaviors: Exposure (how openly you share information with others) and Feedback Seeking (how actively you ask for input), scored independently from 24 paired statements, plus Feedback Giving and Psychological Safety. It also includes a Power Sensitivity analysis showing how communication style shifts across organizational hierarchy.
Is Communication Insight available in Spanish?
Yes. Communication Insight is fully bilingual, available in both English and Spanish, making it suitable for diverse and multilingual workplaces.
How is Communication Insight used for teams?
Teams use Communication Insight to map each member's communication style, identify patterns that help or hinder collaboration, and develop strategies for more effective team communication. It is especially useful in team building workshops.
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