Honesty & Humility
Measure the leadership qualities that build trust. This assessment evaluates sincerity, fairness, greed avoidance, and modesty—the foundations of ethical, authentic leadership.
What It Measures
Honesty & Humility captures four interrelated qualities that research consistently links to ethical leadership and organizational trust:
Sincerity
Genuine in relationships, avoids manipulation
Fairness
Principled decision-making, avoids favoritism
Greed Avoidance
Not driven by status or material gain
Modesty
Does not seek special treatment or attention
Who Uses This
- Executive coaches: Explore values-based leadership and ethical decision-making
- Leadership development: Build trust and authenticity into leadership programs
- Organizational culture: Establish baseline measures of ethical leadership climate
- Self-awareness: Understand how your values show up in your leadership style
The Science
- Research shows honesty and humility predict ethical behavior, counterproductive work behavior, and leadership trust
- Paired comparison format for forced-choice measurement
- Percentile scoring against working adult norms
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